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Common Sense Solutions - Starting Now

The Story Of Change

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Citizen Muscles, Not Consumer Muscles

Here is the new short film from Annie Leonard, creator of animated classic The Story of Stuff.

This is The Story Of Change. It examines what needs to happen for a social movement to take off and affect permanent change in society. As always, she's amusing, incisive and inspiring.

"Can shopping save the world? The Story of Change urges viewers to put down their credit cards and start exercising their citizen muscles to build a more sustainable, just and fulfilling world." says the website

Indeed, we have much more power than simply being consumers, even if we make more eco- friendly choices than before.

Annie Leonard adds: "Over the past several decades, many environmental and social change efforts have come to reflect this centrality of shopping in our culture, suggesting change can be made—or is even best made—through alterations in our individual consumption patterns. These efforts—buy Fair Trade or organic, use a reusable bag, screw in a CFL lightbulb -— are a great place to start, but they are a terrible place to stop, ignoring the real source of our power: coming together as engaged citizens. In The Story of Change, I argue that it’s not bad shoppers who are putting our future at risk; it’s bad policies and business practices. If we really want to change the world, we have to move beyond voting with our dollars and come together to demand rules that work."

More power to you Annie Leonard!

--Bibi Farber

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