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Drinking Water Pours From Billboards In Peru

Solution for The City In The Desert

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Solution For Arrid Lands

Clean drinking water is generated from these revolutionary billboards in Peru!

Lima is the second largest city in the world to be set in a desert. The rainfall is extremely sparse. Wells for drinking water are often contaminated.

Here comes a solution, developed jointly by the University of Engineering and Technology of Peru (UTEC) and the ad agency Mayo DraftFCB.

From the Time Magazine article:

"It's not entirely self-sufficient, requiring electricity (it's not clear how much) to power the five devices that comprise the billboard's inverse osmosis filtration system, each device responsible for generating up to 20 liters. The water is then transported through small ducts to a central holding tank at the billboard's base, where you'll find what else? a water faucet. According to Mayo DraftFCB, the billboard has already produced 9,450 liters of water (about 2,500 gallons) in just three months, which it says equals the water consumption of "hundreds of families per month." Just imagine what dozens, hundreds or even thousands of these things, strategically placed in the city itself or outlying villages, might do. And imagine what you could accomplish in any number of troubled spots around the world that need potable water with a solution like this."


--Bibi Farber